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IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

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If you are a regular on iKarmik.com, you already know all about Kaamaa Fashion Lounge! For the uninitiated, KFL is an innovative fashion retail and marketing platform that is touted as the much needed revolution in the world of fashion commerce.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

The KFL Vanity fashion floor

At the recently concluded Textile India 2017; KFL announced some major global deals. Apart from Pune, Mumbai and Delhi; they also announced their offices in Japan, France and Indonesia.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

A designer loungetique at KFL Vanity

With a foot print that stretches through the major fashion markets of the world, Christina Bharwani, promoter KFL, ushered in a new format of conducting fashion business, which the Indian fashion industry is welcoming with open arms.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

KFL Look Book – the shoot studio

The first manifestation of this unique and unprecedented fashion format will be seen at the Season’s Mall, Pune, where an infrastructure of mammoth proportions and unmatched vision and quality is being created.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

KFL Beauty Buffet

Spread across a whopping 100,000 sft on a single floor; over 200 skilled personnel are working on making Kaamaa Fashion Lounge a reality, even as you read this post.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Watches displayed at KFL vanity

From shopping to gastronomy (world food, spirits, cigars & sheeshas) to entertainment (Bollywood Music Lounge), to fitness (yoga, gym) wellness (margosa spa) and fashion education (Instiuto da Milano); KFL is unifying all things lifestyle under one proud roof. Thus carving a niche, slated to offer an unforgettable experience.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

VM displayed at KFL Vanity

At the core of this avant-garde property, lies a fashion floor called KFL Vanity and it is all set to host about 200 designers from around the world. Each designer label will have its own, self-branded, custom made loungetique (boutique in lounge) with product display options that are both creatively satisfying and aesthetically alluring.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Lingerie lounge at KFL

But you won’t believe us out of doubt. No wonder they say, ‘pictures say a thousand words’! And in the case of fashion, perhaps a million!!

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Inner wear at KFL

So we scooped around and got our own back before making any claim. We are certain you have been enjoying the pictures. Perhaps enough said, take a look decide for yourself and let us know what you think of these brilliant (at least we think so) Visual Merchandising ideas.

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Ethnic Scarves

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Bags at KFL

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Quirky display of shades at KFL

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Bags at KFl

IN PICTURES: You Just Can’t Miss These Innovative VM Ideas At The Kaamaa Fashion Lounge

Fragrance at KFL

iKarmik says, we are a strong believer of what SRK says: ‘jo dikhta hai, woh bikta hai’ – ‘what is visible is what sells’. Ok, so much for cheap thrills *wink*smirk*wink*. But you get the drift right? It is no rocket science, a visually stunning and appealing display of products is paramount in drawing consumer attention to the shelf. It is perhaps the first step in the journey of customer from being a suspect to a prospect to a shopper to loyalist and finally a family! Looks like the creative minds at KFL sure have taken cognizance of this. We say, KFL got its VM on fleek.

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